Elooo CRM vs RD Station: pricing, WhatsApp and which to pick

RD Station is one of the best-known marketing and sales software brands in Brazil. Its company page says it is "feito para o Brasil" (made for Brazil), that it is part of TOTVS, and that plans are billed in Brazilian reais with support in Portuguese. So it is used mostly by Brazilian businesses, and its website is in Portuguese. Elooo CRM is a sales and marketing platform for small businesses that sell through conversations, with euro pricing and a website in English, Spanish and Portuguese.

This page compares the two using what RD Station's official pages showed on 2026-10-14 and Elooo CRM's published plans. RD Station prices are in Brazilian reais (R$), as shown on its site, and may change.

The short answer

• Pick RD Station if your business operates in Brazil, you want a very mature marketing automation ecosystem, Portuguese-language training works for you, and you don't mind buying CRM, Marketing and Conversas separately.
• Pick Elooo CRM if you want one login for CRM, WhatsApp, Instagram, Facebook, automation, AI, email marketing and websites, at a flat euro price with unlimited users.

Comparison table

How each one charges

At RD Station, each product has its own logic. CRM charges per user, and annual billing saves 10%. Marketing charges by contact tier: the page explains that if you go over your contracted limit, you move up a tier, and that the Light and Basic discounts apply only for the first three months on new accounts. Marketing Pro and Advanced require paid onboarding (R$1,499 and R$1,999). Conversas charges by customers served per month, with unlimited users.

With Elooo CRM, you pay for one plan: Basic €147, Premium €197 or Enterprise €997 per month, with unlimited users and contacts, no setup fee and no lock-in. Taxes may apply.

For example, picture a company with 5 sales reps that wants a CRM, email campaigns and WhatsApp support. With RD Station, you'd add up CRM per user, Marketing by contact tier and Conversas for the support inbox. With Elooo CRM, all of that is in Premium. Run the numbers with current prices from RD Station's official pages and Elooo CRM's plans.

Where RD Station is stronger

• The Brazilian market: pricing in reais, Portuguese-language support and a well-known brand in the country.
• Marketing ecosystem: RD Station Marketing is a dedicated product with lead scoring, advanced automation and landing pages.
• Educational content: its company page mentions Universidade RD Station, its blog, free resources and the RD Summit event.
• Free CRM plan: you can start organizing your pipeline without paying.
• A large group behind it: it is part of TOTVS.

Where Elooo CRM is stronger

• One platform: CRM, multichannel inbox, automation, AI, email and SMS marketing, websites, calendar, VoIP calling and Google reviews in the same login.
• Predictable pricing: unlimited users and contacts, so a bigger team or list doesn't change your bill.
• WhatsApp from Basic: QR code connection with no per-message fee; official API on Enterprise, set up by us.
• Euro pricing and GDPR: data handled under the EU GDPR (and Brazil's LGPD).
• Done-for-you setup on Enterprise, with a dedicated account manager and live training.

When to choose each

RD Station tends to fit better when your company operates in Brazil, your priority is content marketing and lead generation with an in-house marketing team, and you value training and community in Portuguese.

Elooo CRM tends to fit better when you sell through conversations (WhatsApp, Instagram, Facebook), you want one tool instead of three, and you prefer a flat monthly price in euros.

To compare tools methodically, use our guide on how to choose a CRM. If automation matters most, the guide to marketing automation and AI in customer service will help you define what you need.

RD Station is a trademark of its respective owner. This comparison uses public information from official pages, checked on 2026-10-14, and is not affiliated with RD Station.