Elooo CRM vs HubSpot: pricing, WhatsApp and which to pick

HubSpot is one of the best-known CRM and marketing platforms in the world. Elooo CRM is a sales and marketing platform built for small businesses that sell through conversations, especially on WhatsApp. Both cover CRM, automation and marketing, but they charge in very different ways and start from different priorities.

This comparison is based on what HubSpot's official pages showed on 2026-10-14 and on Elooo CRM's published plans. HubSpot prices were shown in US dollars at the time of checking; they can change by region, currency and current promotions.

The short answer

• Pick HubSpot if you want to start on a free plan, rely on a huge ecosystem of integrations and expect to grow into advanced marketing, sales and service products, and you're fine paying per seat.
• Pick Elooo CRM if your team sells over WhatsApp, Instagram and Facebook, wants every channel in one inbox and prefers a flat monthly price in euros with unlimited users.

Comparison table

How each one charges

HubSpot bills by seat. Each person who needs paid features takes a seat, and the higher tiers (Professional and Enterprise) have higher starting prices with a set number of seats included. The page itself notes that your bill can change if you upgrade, add seats or buy add-ons.

Elooo CRM charges per plan: Basic €147, Premium €197 or Enterprise €997 per month, with unlimited users and contacts. No setup fee, no lock-in. Taxes may apply.

For example, picture a team of 8 people handling WhatsApp. On HubSpot, you would need a Marketing Hub or Service Hub Professional plan to use the official integration, plus seats for the team. On Elooo CRM, WhatsApp via QR code is already in Basic and all 8 people are included at no extra cost. Always run the numbers with current prices from HubSpot's official pricing page and the Elooo CRM plans.

Where HubSpot is stronger

Credit where it's due:

• Free plan: you can try the CRM without paying, which Elooo CRM doesn't offer.
• Ecosystem and marketplace: HubSpot has a very large app marketplace with integrations for almost any tool.
• Maturity and scale: it has been around for many years, with separate products for marketing, sales, service, content and data.
• Content marketing and reporting depth: higher tiers offer advanced content, attribution and reporting tools for large marketing teams.
• Training and community: it offers a wide range of courses and has a very active user community.

Where Elooo CRM is stronger

• WhatsApp from the first plan: QR code connection included with no per-message fee, and the official API on Enterprise, set up by us.
• Predictable pricing: with unlimited users, hiring another rep doesn't raise your monthly bill.
• Everything in one plan: Premium includes AI agents, email and SMS marketing, websites and funnels, VoIP calling with recording, Google reviews, a membership area and social post scheduling, with no separate products to buy.
• Done-for-you setup: on Enterprise, our team handles migration, pipelines and automations, with a dedicated account manager and live training.
• Hands-on support: chat support every day and an onboarding meeting.

When to choose each

HubSpot is usually the better choice when:

• you want to start for free with a small number of users;
• your business depends on many specific marketplace integrations;
• you run a large marketing team that needs advanced reporting and attribution.

Elooo CRM is usually the better choice when:

• most of your sales happen on WhatsApp, Instagram or Facebook;
• your team is growing and you don't want to pay for every new person;
• you want CRM, automation, AI, websites and marketing under one login, at a flat price in euros.

If you're still defining criteria, our guide on how to choose a CRM lists the questions to ask any vendor, and the complete CRM guide for small businesses covers what to have in place before you decide.

Quick checklist before deciding

1. Count how many people will use the CRM today and a year from now.
2. List the channels your customers use to reach you and check which plan includes each one in each tool.
3. Decide whether you need the official WhatsApp API or whether a QR code connection is enough.
4. Add up the total cost: plan, seats, add-ons and Meta messaging fees where they apply.
5. Decide who will handle setup: your team, a partner or the vendor.

HubSpot is a trademark of its respective owner. This comparison uses public information from official pages checked on 2026-10-14 and is not affiliated with HubSpot.