Elooo CRM vs Pipedrive: pricing, WhatsApp and which to pick

Pipedrive is a popular sales CRM among sales teams, known for its visual pipeline and how quickly people pick it up. Elooo CRM is a sales and marketing platform for small businesses that sell through conversations, with WhatsApp and social media at the center. Both organize your pipeline, but they solve somewhat different problems.

The comparison below uses what Pipedrive's official pricing page and help center showed on 2026-10-14. Pipedrive prices were shown in US dollars, excluding tax; they can vary by region and currency.

The short answer

• Pick Pipedrive if your team works mainly in the pipeline and email, wants a pure sales tool and prefers paying per user.
• Pick Elooo CRM if customers reach you on WhatsApp, Instagram and Facebook and you want the pipeline, conversations, automation, AI and marketing in one place at a flat price.

Comparison table

How each one charges

With Pipedrive, every person on the team needs a seat. The plan price is multiplied by the number of users, and some features are paid add-ons, such as Campaigns (email marketing) or Web Visitors (see who visits your website, from $41).

With Elooo CRM, you pay for the plan, not the person: Basic €147, Premium €197 and Enterprise €997 per month, with unlimited users and contacts, no setup fee and no lock-in. Taxes may apply.

For example, for a hypothetical team of 5 reps on Pipedrive Growth, the math would be 5 × $24 = $120 per month billed annually, excluding tax and add-ons. With 10 reps, it doubles. On Elooo CRM, Basic is €147 per month whether you have 5, 10 or 20 people. The currencies differ, so run the numbers with current prices from Pipedrive's official pricing page and the Elooo CRM plans.

Where Pipedrive is stronger

• Sales focus: it's built around the pipeline and has a reputation for being easy to learn.
• Low per-person entry price: for a solo seller or a very small team, the Lite plan can cost less than a flat plan.
• Free trial: the page advertises a 14-day trial with no credit card.
• Integrations marketplace: it has a marketplace with many third-party apps, including several for WhatsApp and SMS.
• Maturity: it's a long-established CRM with extensive documentation.

Where Elooo CRM is stronger

• WhatsApp on the cheapest plan: QR code connection with no per-message fee (it relies on the connected phone), and the official API on Enterprise, set up by us.
• Every channel in one inbox: WhatsApp, Instagram, Facebook/Messenger, email and SMS from Basic.
• Marketing included: Premium includes email and SMS marketing, websites, funnels and landing pages, social post scheduling, Google reviews and a membership area, with no separate add-ons.
• AI agents that handle conversations: on Premium, agents answer messages and calls, not just help you write.
• Your team grows, your bill doesn't: unlimited users on every plan.

When to choose each

Pipedrive is usually the better fit when:

• you're a small B2B sales team working by email and phone;
• you only need a CRM and pipeline, without marketing or websites;
• you want to try before you pay.

Elooo CRM is usually the better fit when:

• WhatsApp and social media are your main sales channels;
• several people handle conversations and the team is growing;
• you want to replace several tools (CRM, email marketing, website builder, scheduling) with one.

To turn this into clear criteria, read how to choose a CRM and the complete CRM guide for small businesses.

Quick checklist before deciding

1. How many people will use the CRM now, and a year from now?
2. Which channels do your customers use? Do WhatsApp and Instagram matter as much as email?
3. Do you need email marketing and landing pages, or do you already use another tool?
4. Add up the total: seats, add-ons and Meta fees if you use the official API.
5. Who will build pipelines and automations: your team or the vendor?

Pipedrive is a trademark of its respective owner. This comparison uses public information from official pages checked on 2026-10-14 and is not affiliated with Pipedrive.