Elooo CRM vs ActiveCampaign: differences, pricing, which to pick
ActiveCampaign is a leader in email marketing automation, with plans priced by the number of contacts and its sales CRM sold as an add-on. Elooo CRM brings CRM, WhatsApp, a multichannel inbox, scheduling, websites and AI agents together under one login, at a flat price in euros with unlimited contacts and users. If email drives your marketing, ActiveCampaign is a strong pick; if you sell through conversations, Elooo CRM covers more in one place.
ActiveCampaign and Elooo CRM solve overlapping problems from different starting points. ActiveCampaign built its reputation on email marketing automation: segmenting lists, sending campaigns and building sequences that react to what each contact does. Elooo CRM starts from the sales conversation: your pipeline, your WhatsApp, Instagram, Facebook, email and SMS messages in one inbox, your calendar and your AI agents, all under the same login.
This page compares the two on the facts, based on ActiveCampaign's official pricing page as of 2026-10-14 and Elooo CRM's published plans.
Side-by-side comparison
| Criteria | ActiveCampaign | Elooo CRM |
|---|---|---|
| Starting price | Could not be confirmed on the official page on 2026-10-14; see activecampaign.com/pricing | Basic at €147/month (plans) |
| Billing model | Per plan and per number of contacts; the page shows annually billed plans in several currencies, including USD and EUR | Flat price per plan; annual = 10 monthly payments |
| Contacts and users | User seats set per plan; price rises with contacts | Unlimited contacts and users on every plan |
| Dedicated WhatsApp plans or email + WhatsApp bundles; add-on for email-only plans | QR code connection on every plan, no per-message fee; official API on Enterprise | |
| Multichannel inbox | Not listed on the pricing page we reviewed | WhatsApp, Instagram, Facebook/Messenger, email and SMS in one inbox |
| CRM and sales pipeline | Pipelines and Sales Engagement as an add-on (Plus, Pro, Enterprise) | Included on every plan |
| Automation | A core strength; unlimited actions from Plus up, limited on Starter | Essential workflows on Basic; advanced and ready-made workflows on Premium |
| AI | Active Intelligence, limited on entry plans and unlimited on Pro and Enterprise | AI agents for messaging and voice from Premium up |
| Email marketing | Its core strength | Included from Premium up |
| SMS | Add-on | SMS marketing from Premium up |
| Websites and landing pages | Landing pages from Plus up | Websites, funnels and landing pages from Premium up |
| Calendar and booking | Not listed on the pricing page we reviewed | Included on every plan |
| VoIP calling | Not listed on the pricing page we reviewed | With call recording, from Premium up |
| Mobile app | Not listed on the pricing page we reviewed | Android and iPhone, on every plan |
| Support | See official page | Chat support every day |
At the time of review, ActiveCampaign's plans were Starter, Plus, Pro and Enterprise (email), Core, Advanced and Premium (WhatsApp), plus email and WhatsApp bundles. Pricing and features change, so always confirm on the official page before you decide.
Where ActiveCampaign is stronger
- Email marketing automation. It's the product's home turf and one of the best-known tools in the category, with a mature automation builder and plenty of templates.
- Segmentation and email at scale. If you run large lists and rely on newsletters, nurture sequences and segmented campaigns, the depth of the product shows.
- Integration ecosystem. It connects to many ecommerce platforms and third-party tools, something its own pricing page calls out plan by plan.
- Trying before you buy. Its official page offers a 14-day trial with no credit card.
Where Elooo CRM is stronger
- Selling through conversations. WhatsApp via QR code comes with every plan, with no per-message fee, and lands in the same inbox as Instagram, Facebook, email and SMS. Whoever picks up the conversation sees the contact's full history.
- CRM from the first plan. The sales pipeline isn't an add-on: deals move through stages right next to the conversations.
- Predictable pricing. Your bill doesn't change as your contact list grows or as you add teammates.
- One login for everything. Online booking, forms, websites and landing pages, VoIP calls with recording, social media scheduling, a membership area and Google reviews, without stitching tools together.
- AI agents that actually reply. On Premium, AI agents handle messages and voice, qualify leads and book appointments. Our guide to marketing automation and AI in customer service goes deeper.
- Done-for-you setup. On Enterprise, our team handles migration and builds your pipelines and automations, with a dedicated account manager.
When to choose each one
Choose ActiveCampaign if:
- email is your main channel and you need highly detailed email automation;
- your sales team already uses another CRM and you only need an email marketing tool;
- you'd rather use the product during a trial before paying.
Choose Elooo CRM if:
- your customers reach you mostly through WhatsApp, Instagram or the phone;
- you want CRM, conversations, scheduling and campaigns in one place;
- your contact list is large or growing and you want a price that doesn't grow with it;
- you want AI agents that answer and book meetings, not just draft emails.
A hypothetical example: a dental practice that gets most requests over WhatsApp, books appointments and sends reminders will get more from a platform that ties conversations, calendar and pipeline together. An online store that earns most of its revenue from newsletters and abandoned-cart sequences may prefer ActiveCampaign's depth in email.
Email marketing in Elooo CRM
If email matters to you too, Premium includes email and SMS marketing, with campaigns, sequences and templates in a visual editor, sent to the same contacts that live in your CRM, plus automations with triggers, waits and conditions that act across channels. To plan your first campaigns, see our guide to email marketing for small business.
How to decide in three steps
- Count how many contacts you have today and how many you expect a year from now, then enter that number on ActiveCampaign's pricing page.
- List the channels your customers use to reach you. If WhatsApp is at the top, weigh that heavily.
- Add up the tools you pay for today (CRM, scheduling, forms, page builder) and compare the total with Elooo CRM's plans.
ActiveCampaign is a trademark of its owner. All trademarks mentioned belong to their respective owners; this comparison is based on public information reviewed on 2026-10-14.
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Frequently asked questions
How much does ActiveCampaign cost?
The price depends on the plan and the number of contacts you select in the calculator on its official pricing page. On 2026-10-14 we could not confirm the figures on that page, so we recommend checking activecampaign.com/pricing directly.
Does ActiveCampaign support WhatsApp?
Yes. Its pricing page lists dedicated WhatsApp plans (Core, Advanced and Premium) and bundles that combine email and WhatsApp; on email-only plans, WhatsApp is an add-on. In Elooo CRM, WhatsApp via QR code is included in every plan with no per-message fee.
Does ActiveCampaign include a sales CRM?
On the pricing page we reviewed, sales pipelines and Sales Engagement are listed as an add-on for the Plus, Pro and Enterprise plans. In Elooo CRM, the CRM and sales pipeline are part of every plan.
Can I switch from ActiveCampaign to Elooo CRM?
Yes. Export your contacts and import them into Elooo CRM. On the Enterprise plan, our team handles the migration and builds your pipelines and automations.
Which one can I try before paying?
ActiveCampaign's official page mentions a 14-day trial with no credit card required. Elooo CRM doesn't offer a trial period; instead it comes with a 14-day money-back guarantee on your first payment.
What happens to the price as my list grows?
With Elooo CRM, nothing changes, because contacts are unlimited on every plan. ActiveCampaign prices by contact count, so it's worth entering your expected list size on its official pricing page.